United Nations Development Programme (UNDP) and Loving Africa International are holding a series marketing events to promote Kenya as a top safari destination in Africa.
The promotion activities which have also gained support from Kenya's ministry of East African Affairs Commerce and Tourism, China Southern Airlines, China Africa Friendship Association and Kenya China Travel and Tours are taking place in Wangfujing Street.
"The best season to visit Kenya is now, via Loving Africa International, the gateway of exploring wildness in Africa. The passion and commitment shared by Kenyans and their Chinese counterparts to cherish nature and protect wildlife will bring more sustainability" said Loving Africa International Chief Executive, Mr Zhang Yuanxiang.
The marketing events seek to double numbers of Chinese tourists to Kenya through joint efforts by showcasing the famous wildlife migration among other Kenyan tourist attractions.
Over the years, Chinese tourists have increased rapidly. Statistics from the Kenya Tourism Board (KTB) shows that Kenya received around 41,000 tourists from China in 2012, a 10 per cent increase from the year before.
China is the second largest tourist source for Kenya in Asia, after India.
Kenya regards China as a pillar and emerging tourism market. Kenyan tourism marketers said they expect this to grow to surpass 100,000 by 2016.
Source: Campaign seeks to double Chinese visitors in Kenya
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