Brand South Africa adopting novel model to create partnerships

Firmly entrenched as the conduit for connecting businesses with the view to positioning South Africa as an investment destination of choice, Brand South Africa is taking networking and partnerships to the next level. Octagon South Africa - part of the global Octagon sports, entertainment, lifestyle marketing and talent representation agency of the Interpublic Group - has been selected as the company to work closely with Brand South Africa to create significant partnerships for blue chip clients.

Established in 2002, Brand South Africa is mandated to position South Africa as a competitive business and investment destination. "It will be Octagon's role to conceptualise and package opportunities for businesses that will not only complement Brand South Africa's key priorities and programmes, but assist in cementing partnerships that will derive mutual and sustainable value," says Sithembile Ntombela, Brand South Africa's Acting Chief Marketing Officer.

The three-year appointment will see Octagon delivering value and increased reach amongst corporate partners, against a number of Brand South Africa's signature programmes. This includes Play Your Part, a nationwide campaign created to inspire, empower and celebrate active citizenship in South Africa, the South African Competitiveness Forum and the Team South Africa's participation at the World Economic Forum amongst others.

"For the past two decades Octagon South Africa has developed innovative marketing strategies to keep clients one step ahead of the ever-changing industry landscape. Our track record demonstrates our flexibility to adapt to movements in the industry and understand how solid business connections are formed," says Qondisa Ngwenya, Group CEO of Octagon.

"What differentiates us is our ingenuity, creativity, and passion-based approach so we won't be tackling sponsorship in its traditional form but rather working closely with Brand South Africa to open doors and refresh corporate relationships for firmer collaborations," concludes Ngwenya.

Octagon South Africa's portfolio of other clients include the likes of FIFA, Standard Bank, Mastercard and the Department of Arts and Culture.

Source: Brand South Africa adopting novel model to create partnerships